We did really well that one weekend, but then it was followed with a lot of Ls [losses in the sneaker world when you dont get a drop thats an L]. Powered by As a last-ditch effort, while sleeping on his friend's couch, Lopez persuaded some of his former buyers to consign their shoes that they no longer wore for Lopez to sell at a trade show. Lopez estimated that his company spent over $3 million buying shoes last year, though consignments were a larger part of his company's business. White was honored for his inspirational leadership in the community. We have great staff thats always learning and its fun teaching. But I have a lot of respect for what theyre doing. "We only focused on the solutions.". We were devoting so much of our time to somebody elses business. He met Joanie Barangan in November 2012 and moved in with her (and her parents) not long after. its going to be easier to break those barriers that are there when you first come in, and thats that assumption that the sales reps trying to take you for a ride not and then I tried to get my management to be more like coaches as far as guys that are driving sales, and just making sure were being efficient. CELEB visits the new Urban Necessities store inside The Forum Shops at Caesars to speak with the Lopezes about how they got their start, their favorite sneakers, the sneaker culture and community and what it means to be an entrepreneur in this very fickle industry. There, he sold 450 pairs and had a fateful meeting with a mall rep that convinced Lopez to finally open a store. With two physical stores and a website bringing in close to $21 million in sales last year, combined, according to Lopez he is living the sneakerhead's dream, traveling to trade shows, meeting like-minded resellers, and making a killing with his wife and co-owner, Joanie. To excite shoppers, Lopez will bring barbers and tattoo artists into the store as well as introduce the Makers Studio, where customers can guests look through imagery used on past Urban Necessities merchandise that could be printed on apparel immediately in store. Reply. Nike Slips Behind Adidas in Corporate Reputation Rankings, Heres How Many Pairs of the Adidas Yeezy Boost 700 Inertia Released in the US and Europe, Jordan Brand Goes Back to the 90s With New Sneakers That Remix Its Retro Dream It, Do It Ad Campaign, Footwear News is a part of Penske Media Corporation. Usman was a wrestler before embarking on his MMA career and trained in both freestyle and folkstyle wrestling, and even wrestled alongside UFC heavyweight Jon Jones at a tournament when he was a high school senior. Before Lopez hit it big with Urban Necessities, he was homeless in Las Vegas. You may still submit your items for sale via unconsignment.com and mail them to the address below. Weve had transactions nearing almost $200,000. He sold 400 pairs of shoes at that trade show. He did so in the summer of 2014. Lopez is a pioneer of the sneaker resale market and operates a footwear and streetwear store at the Fashion Show Mall in Las Vegas along with an active e-commerce site. He reconnected with Joanie and told her he didnt want to run his business without her. Six months into his sneaker reselling career Lopez and Barangan broke up and he moved into a motel. This is when he started getting serious about the sneaker resale market. Get all the top news stories and alerts straight to your inbox. Those items have been among the best-sellers for Nautica and also serve to attract a younger customer to the label. CELEB: How did you fund the business? She said McSween took Lopez on a tour of the archives and they decided to work together on a collection. He sold them all for $200 in profit each. Joanie: I think in that situation, what really stood out to me was Jay had figured out a way to get a little bit of press about what he was trying to do. And American Eagle had the understanding that those consumed by sneakers might poke fun at this or say that [American Eagle] isnt the culture.. Joanie: We got married in Knicks Jordan 1s. Three years later, Lopez met Joanie. Submit a correction suggestion and help us fix it! The brand, which was purchased by Authentic Brands Group in 2018, is collaborating with Jaysse Lopez of Urban Necessities on a capsule collection of reimagined heritage styles that will launch on the brands e-commerce sites starting Thursday. Home The Story Behind the Deal: Urban Necessities Incredible Rise, Over the last decade, streetwear and sneakers dominated the world of fashion. 8,210 were here. By clicking accept you agree to all terms and conditions on any product currently consigned to and in the future consigned to Urban Necessities until any written notice of change. Lopez's story is an inspiration for other sneaker resellers looking to get into the market. Alexandra Taylor, senior vice president of marketing for ABG, said Steve McSween, Nauticas long-time vice president of global design, met Lopez last fall and they quickly bonded over their appreciation for the brands vintage designs. And I would be like, well let me run in GAP real quick and see whats in there. And he was telling me youre not going in there. Crewneck. During this time, I learned about the close bond of the sneaker community. We dont wear GAP. And the next morning one of the first people who came into our store was an older couple who clearly was not into sneakers. Web*Instagramhttps://www.instagram.com/karentaaaan/*MusicDOVA-SYNDROMEhttps://dova-s.jpThank you for watching I think thats a very contagious emotion. It will be available only in the U.S. and will be sold on the Nautica and Urban Necessities e-commerce sites starting on Oct. 15. People may receive compensation for some links to products and services on this website. Lopez said he hasn't missed a Sneaker Con one of the largest sneaker trade shows in five years. Lopez and his now-wife are currently co-owners of Urban Necessities, which Lopez says he hopes to build into a $500 million business. In addition to sneakers, Urban Necessities sells other merchandise including streetwear and accessories through two physical locations and an online store. "It's just been evolving all of this time.". Go ahead and take your screenshots might be the first and the last time you see these. I asked him who his favorite player was? "It had to be an experience and I couldn't just pin myself to sneakers," Lopez said of the company. In 2019 alone, Lopez Urban Necessities resale outlet brought in more than $20 million in sales. Its the inspiration, the motivation or the life changing situations you create through these doors. NYFW Fall 2023 Street Style Hair Trends: Unexpected Updos, The 20 Best Slouchy Bags That Exude Laid-BackStyle, NYFW Street Style Recap: The Fashion Crowd GoesGreen, Noah Cyrus Confidently Freed the Nipple in a Showstopping Mesh Look for Milan Fashion Week, Evanna Lynch Addresses J.K. Rowling Trans Controversy, Says the Author Advocates for Most Vulnerable Members of Society. He spent time panhandling on the Las Vegas Strip and learning about the sneaker-resale world by watching more experienced resellers line up for new releases in malls. They would even pick up guests and consignors in their own car from the Strip to take them to their store. As our name implies, we offer a suite of expert guides on a wide range of topics, including fashion, food, drink, travel, and grooming. WebWe teamed up with Urban Necessities for a third drop of our best-selling, limited edition collaboration. In 2019, he had nearly $21 million in sales. WebNautica x Urban Necessities; New Era Hats; UN Merch; Sneakers Brands; All Sneakers; Jordans; Nike; Adidas; New Balance; Asics; Balenciaga; Fila; Revenge Storm; Reebok; Add an extended license. If you are not receiving newsletters, please check your spam folder. As a consigner you will receive the remainder of sales proceeds less applicable expenses such as sales tax, cleaning or PayPal fees. Sneakers bought directly at retail price from limited-edition "drops" and releases are a large part of Urban Necessities' inventory. But it ended up being I think 19 pairs, and he sold all but one by the early afternoon. He estimates that about 70% of his business comes from sneakers. Recent Retail Thefts a Concern for N.Y. I mean, and you just took one of the biggest spaces in Vegas. I was too young to understand the hype at 12 years old. Its cool to have somebody that you have invested time, energy or effort into and some of them even become lifelong friends from that moment. They selected 22 pieces from the archives that were then customized by Lopez. Lopez and his now-wife are currently co-owners of Urban Necessities, which Lopez says he hopes to build into a $500 million business. Taylor said the latest collaboration with Lopez is intended to advance that journey. And in instances where weve made the mistakes weve corrected, and theyre great teaching tools. Shoe Stores. "We haven't really forgotten that," he said. WebUrban Necessities Shoe Store Las Vegas Save Share Tips Photos 26 See what your friends are saying about Urban Necessities. "We never really focused on the problems," Lopez said of the early days of his business. Since then, hes grown the business each year, hitting $20 million in sales in 2018. When it comes to mens streetwear, were not sure any other niche inspires quite the same passion as sneakers do (although raw denim might come close). Urban Necessities soon moved locations and eventually expanded to a two-story, 18,000 square-foot storefront that is also home to an ice cream shop, a barber, and a tattoo parlor. If and when the item sells, payment will be made no later than 15 business days after the end of the consignment period via check. They selected 22 pieces from the archives that were then customized by Lopez. During this time, husband and wife duo Jaysse and Joanie Lopez, started picking up hype and respect for their business Urban Necessities, which has garnered more $100 million in sales since it started in 2014. The sneaker reseller has re-created some of the brand's archival pieces from the Nineties. And it's no surprise why. But I think our real passion is people. Lopez first experienced the sneaker resale world when he walked into a local mall and saw people lining up days in advance for shoes that were being released. Jaysse: Small in the city we opened up in a hallway that had been closed for five years, the store has been closed for seven years in a hallway that we didnt have any neighbors for the first six months or Our initial builder was 2400 bucks. The Essential Guide for MenThe Manual is simple we show men how to live a life that is more engaged. So in talking with other people and networking and all that, we started to gain a better understanding of what everybody else wanted and provide that service.